Pinterest cancels bad gift giving

We all dread that feeling of opening those bizarre gifts at Christmas that make you think, does this person know me at all?! This year, Pinterest is on a seasonal mission to put an end to bad gifting, one present at a time. 

The brand collaborated with creative agency Funworks to produce the Gift Like You Get Them campaign, which shows how people can use simple Pinterest to discover what their loved ones really want. 

Through five short spots, the campaign introduces a cast of “bad gifter” personas and their victims, such as a girl who buys her goth sister a set of halloween makeup, or a last-minute offender who gifts a tin of ham.  The initiative shows how, with a little thought - and help from Pinterest - even the worst gifters can find presents that truly say, “I get you.”

Per Andréa Mallard, Chief Marketing Officer at Pinterest, “Nothing feels better than nailing a gift like you really get someone, but not everyone has the special gifting talent. Chances are, the right gift is hiding in plain sight on Pinterest, so consider this campaign a public service announcement for stressed out gifters in need of a solid lead.”