Patti Smith narrates Fender's vintage vision
In a stylish montage of images, the legendary guitar brand plays on its rep to promote its new American Vintage II series.
- Agency McGarrah Jessee/Austin
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Guitar manufacturer Fender is as intrinsically linked to rock and roll as sweet riffs, chunky overdrive and questionable life decisions, so its hardly surprising that they play on their heritage in this smart spot for the American Vintage II series.
Narrated by Patti Smith, Music Never Dies tells the brand's story through some striking photography and nostaglic footage; McGarrah Jessee's campaign stirs the inner rock-gods amongst us to buy an early birthday present for ourselves...