O'Neill looks between the lines

In Between Lines is the new O’Neill Outdoor campaign created by C41, imagined through the eyes of director Leone Balduzzi and photographers Carlo Banfi and Simona Gentile.

The director's cut is a combination of three spots, which tell the stories of young thrill-seekers with a devotion to boardsports, showing their lives in-between seasons, weather conditions, and traveling. The film represents a way of living that brings the community together.

For this campaign, C41 went in search of three talents and asked them "What’s in between?". This becomes the starting point into their daily lives, waiting for the swell to come, snow to fall, and the wind to rise. 

O'Neill - In Between Lines is a visualisation of their answers, set up as three chapters showing different locations and lifestyles: surf & camp, kite & travel, peak & street. Together we discover a place of waiting that becomes their lifestyle. The result is an insight into the thrilling habits of a community marked by a fresh and engaging form of storytelling.