What the most creative advertising idea you’ve seen recently?

It’s not so new, but I love the New York Times' The Truth Is Worth It campaign. The titles, footage, and sound design blend perfectly to tell a powerful and poignant story. When I’m cutting, I prioritise sound as much as visuals, so I really appreciate the craft that went into making these. And I love how the style evolved into The Truth Is Essential campaign.

New York Times – The Truth Is Worth It: Witnessing

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What website(s) do you use most regularly?

All things Google, because Ask Jeeves never really caught on for me. And IMDb because I need all the deets about the creative minds behind the films/shows I like – from the director and DP to the composer, editor, production designer, mixer, sound designer, etc. I want to know it ALL!  Plus, have you ever been watching something and recognised an actor but couldn’t put your finger on what you know them from?  IMDb will save your day.

What’s the most recent piece of tech that you’ve bought?

I hope headphones aren’t dangerous, because they’re an extension of me at this point. I was recently gifted AirPod Pros, which are essential for moving about my day. And I always have my Sony professional headphones nearby when I’m working. 

What product could you not live without?

Is coffee a product? La Colombe black cold brew is the best. Also my iPhone. Nothing makes me feel crazier than not being able to find my phone when I just had it…

What’s the best film you’ve seen over the last year?

Everything Everywhere All at Once was really impressive. The story was so unique and compelling and the edit was insane. I also really liked Mogul Mowgli. At first, I wondered why Riz Ahmed would follow up Sound of Metal with another role about a musician plagued by a physical ailment, but I was really touched by how intimate they got with his character’s identity crisis. And the film craft, from sound cues to shot choices, was really special.

What film do you think everyone should have seen?

It’s not a film, but The Last Dance is something I would recommend to anyone. Everything from the storytelling to the music supervision is on point. Plus, who doesn’t want to be transported to a world of 90s fashion, music and basketball?

What’s your preferred social media platform?

I recently set a time limit on Instagram, so it’s closer to a 'problem' than a 'preference'.  It’s my go-to because it appeals to my visual nature and love of memes.

What’s your favourite TV show?

There’s so much to watch, it changes monthly. Right now, I really like Euphoria. I geeked out when they shot season 2 on Kodak 35mm Ektachrome. The cinematography, acting, and music are all so good. But, man, some episodes have me on the edge of my seat. When that happens, I watch Seinfeld or The Office to take the edge off before bed.

What’s your favourite podcast?

I’m really into podcasts, so my favourites rotate. Lately, I’ve been in the mood to laugh and Smartless does the trick. If you’re going to give it a try, start with the Maya Rudolph episode. I dare you not to laugh out loud!

What show/exhibition has most inspired you recently?

I was in Houston recently and got to visit two James Turrell skyscapes – One Accord + Twilight Epiphany. His work is so special because it’s all about perception so it requires you to be present in the moment and space. I also love a trip to the Broad because I never get tired of seeing Ellen Gallagher.

If you could only listen to one music artist from now on, who would it be?

Wow, that’s like asking me to wear one outfit for the rest of my life; I can’t do it. But Nas would be the equivalent of a beloved t-shirt in this analogy. 

If there was one thing you could change about the advertising industry, what would it be?

Real representation matters. Not a box to check, but truly honouring voices that are as diverse as society itself. And pay them fairly for their creativity!

Who or what has most influenced your career?

Each creative and director who ever took a chance on me influenced and shaped my career. I’ve taken the best bits from all of them and tried to evolve with each project. I’m also constantly watching films/TV for inspiration.

Tell us one thing about yourself that most people won’t know.

I’m obsessed with Wordle and am still trying to redeem myself for the one time I slipped up and lost. I’m ashamed to even admit it here, but acceptance is the first step, right?