Nothing Like Working Out From Home​ with Peloton

As the weather starts to heat up, people are planning their fitness routines and Peloton’s new creative work reminds us of the incredible range and value of fun workout options available. 

Peloton’s new campaign Nothing Like Working Out From Home shows that Peloton separates itself from the rest by giving you an unrivaled fitness experience without leaving your home. With an ever-growing mix of training options, industry leading classes and music, Peloton’s ecosystem brings you closer to the community of people you know and love. The campaign flies through a range of workout experiences, from bike to yoga to strength classes, showing the world it’s nothing like working out from home as they know it. 

The campaign’s visual narrative is a “Member ecosystem” that exhibits the breadth of workouts Peloton has to offer by featuring snapshots of various lifestyles and cherishable moments. The “ecosystem” is a “slice of life” approach, stylistically representing Peloton’s passionate community of members; while everyone leads different lives, Peloton has something that fits anyone’s lifestyle at home.