Nike – Nike x Grenfell Athletic FC Dream Carriers

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Creative agency Brothers And Sisters has launched this emotive campaign through Electric Studios, which promotes sports apparel brand Nike's new kit for Grenfell Athletic FC, a football club organised to support the community affected by the Grenfell Tower fire in 2017. 

Combining a dynamic, collage-style montage of footage and images with fun splashes of animation, and a voiceover from rapper AJ Tracey, the film, titled Dream Carriers, captures the hopes and dreams of young people from the estate surrounding Grenfell Tower. 

These goals and ambitions have been turned into illustrations that feature on the design of the shirts, which were designed by the agency in collaboration with sports clothing brand Nike.

Inspired by the insight that youths from lower income areas will set their aspirations for life lower, the project will see funds from the shirt sales used to financially support young people in the Grenfell community to reach their full potential.