New Franzia To My Franz campaign by Mekanism
With so many of us craving the interactions we previously took for granted, this campaign encourages viewers to raise a glass to the friendships that weathered the storm.
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This Franzia campaign is the second iteration of the brand’s first work in over 35 years, created by Mekanism.
As the world reopens and we reemerge to a time with more social gatherings, Franzia is always at the centre of friends getting together. The new To My Franz campaign celebrates this time in a boldly optimistic anthem inspired by true friendship. With so many of us craving the interactions we previously took for granted, this campaign encourages viewers to raise a glass to the friendships that weathered the storm.
In this spirit of friendship, To My Franz calls on relatable expressions of friendship, celebrating everything from life events to little moments with old and new friends and reminding viewers that moments with real friends are best celebrated with Franzia.
Credits
powered by
- Agency Mekanism/San Francisco
- Production Company Moonlighting
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Credits
powered by
- Agency Mekanism/San Francisco
- Production Company Moonlighting
Jeff Dubiel, Chief Marketing Officer at Franzia & The Wine Group says: “Our first iteration of the ‘Franz for Life’ campaign created by Mekanism was extremely successful and with the current climate, now is the perfect time to build on this campaign. As we slowly start to return to social gatherings, Mekanism has helped us create a lively campaign to remind viewers that friendships are best celebrated over a box of Franzia.”
Tommy Means, Co-Founder & Co-Chief Creative Officer at Mekanism adds: "We wanted to build upon the Franzia ‘Franz for LIfe’ campaign by celebrating the friendships that we will be reigninting as we all get back together. Driven by the insight that friendships young and old have always been made around a box of Franzia, the series of vignettes explore the timelessness of toasting ‘franzhips’ via cheeky pop culture references."
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