Agency MullenLowe U.S. has appointed Dieter Lebbe, an award-winning Belgian executive, as the Head of Production for its Los Angeles office. 

In his new role, Lebbe will oversee day-to-day film, digital, and art production for the office's client roster and report to Executive Creative Directors Laura Sampedro and Carlos Alija.

Lebbe started his career producing reality TV shows, such as Big Brother and Fear Factor, before transitioning into advertising. He worked at Duval Guillaume as Head of TV and later joined Caviar as Executive Producer for nearly a decade. He eventually moved to the United States to found Caviar Digital, expanding the company's creative footprint into new media content and digital storytelling.

Lebbe later joined Droga5 and TBWA\CHIAT\DAY NYC as Executive Producer and produced global campaigns for Netflix, Levi's, Headspace, Dolby, and others for 72andSunny, AKQA, and GUT.

"Dieter is a valuable addition to our team with his diverse experience and passion for content, ranging from commercials and branded entertainment to TV shows and digital media," said Alija. "We look forward to seeing him push our teams to think differently in this challenging economic landscape in order to maintain the highest level of creativity and production value," added Sampedro.

"I couldn't be happier to join the MullenLowe team," said Lebbe. "I admire what Javi, Laura, and Carlos have done to rewire the agency creatively. They have a track record of creating highly crafted work, and I'm looking forward to leading the production team in becoming an essential part of that creative process."