Production company Moxie Pictures has announced the signing of British director, writer, and performer Simon Bird for exclusive commercial representation in the UK.

Bird first gained recognition for his role as Will McKenzie in the BAFTA-winning C4 sitcom The Inbetweeners, which included The Inbetweeners Movie and its sequel. He has also contributed to six series of C4's BAFTA-nominated Friday Night Dinner and the 2023 C4/CW series, Everyone Else Burns, which Time has lauded as "the funniest network sitcom on TV."

In the realm of filmmaking, Simon Bird's 2016 short film, Ernestine & Kit, premiered at SXSW and earned a Grand Jury Prize nomination. His debut feature film, Days of the Bagnold Summer, released in 2020, was described by Mark Kermode as "a gem of a movie—laugh-out-loud funny and piercingly poignant." It received a nomination for the Variety Piazza Grande Award at the Locarno Film Festival and was honored as the Best Feature at the LUCAS International Festival For Young Film Lovers.

In the television sphere, Simon directed the third series of BBC Three's BAFTA-nominated comedy Pls Like and the first series of the viral sketch show Ellie & Natasia, which garnered a BAFTA nomination and was hailed by The Times as "the funniest and most refreshing take on the format for years." More recently, he directed the first series of A24's critically-acclaimed Such Brave Girls, which recently premiered on BBC3 and is scheduled to air on Hulu in the US in December 2023. The Guardian praised it as "hands down the funniest British comedy of the year."

Dawn Laren, Managing Director of Moxie Pictures, expressed her enthusiasm, stating, "I'm such a long-standing fan of Simon's, so couldn't be more thrilled to now represent him as a director. His style is seminal in the making, and we can't wait to get going."

Bird commented on the partnership, saying, "Moxie represents some genuine blue-chip Hall-of-Famers, and I'm honored to be joining its ranks. The best commercials share a lot of DNA with the best comedy, and I relish the prospect of creating work that is precise, accessible, and audacious."