Miller64’s dim sum

Created by New York agency Mischief, and directed by Julian Pugsley through Honor Society Films, Miller64's ad ends up being funnier than the sum of its parts. 

It introduces Ken Ono, an expert in number theory, who, accompanied by grandiose music, outlines his lofty plans to benefit mankind through the solving of tricky math questions. 

Ultimately, the ad’s gag is simple one – Ono has been asked to calculate whether a 64 is a lower number than 80 in order to determine the relative merits of Miller64's low-calorie beer. But along the way, the humour incrementally increases, with the professor’s past glories including the solving of ‘Ramanujan’s partition congruences’ and the ‘umbral moonshine conjecture.

Fun fact: While the above might seem to be batty bogus math gobbledygook, they are in fact real knotty number theory things, follow the links to be baffled...