Maxwell House provides homes for heroes
More than one million veterans are considered at risk of homelessness, and many more are impacted by disabilities that make it hard for them to own a home that suits their unique needs, as illustrated by this touching campaign.
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Credits
View on- Agency VaynerMedia/Los Angeles
- Production Company The Reserve Label
- Director Jacob Rosenberg
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Credits
View on- Agency VaynerMedia/Los Angeles
- Production Company The Reserve Label
- Director Jacob Rosenberg
- Associate Creative Director Chelsea Furlong
- Associate Creative Director Jes Vallee
- Chief Creative Officer Rob Lenois
- Chief Production Officer Aaron Kovan
- Creative Director Vince Lim
- Executive Creative Director Mike Pierantozzi
- Executive Producer Ryan Slavin
- Post Production/Edit Company Vayner Productions (In-House at VaynerMedia/New York)
- Executive Post Producer Laura Shea
- Senior Post Producer Naina Pomerantz
- Assistant Editor Haley Insley
- Line Producer Ari Weiner
- Editor Jeremy Huff
- Creative Director Matt Herr
- Producer Lauren Press
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency VaynerMedia/Los Angeles
- Production Company The Reserve Label
- Director Jacob Rosenberg
- Associate Creative Director Chelsea Furlong
- Associate Creative Director Jes Vallee
- Chief Creative Officer Rob Lenois
- Chief Production Officer Aaron Kovan
- Creative Director Vince Lim
- Executive Creative Director Mike Pierantozzi
- Executive Producer Ryan Slavin
- Post Production/Edit Company Vayner Productions (In-House at VaynerMedia/New York)
- Executive Post Producer Laura Shea
- Senior Post Producer Naina Pomerantz
- Assistant Editor Haley Insley
- Line Producer Ari Weiner
- Editor Jeremy Huff
- Creative Director Matt Herr
- Producer Lauren Press
This Veteran’s Day [November 11], Maxwell House partnered with Operation FINALLY HOME, a nonprofit that provides custom-built, mortgage-free homes and home modifications to Veterans in need, donating $200,000 to help military heroes.
To launch the partnership, VaynerMedia LA created the abovea digital film, titled Home, which tells the story of Sergeant Bradley Thomas, the first recipient of a mortgage-free home.
Directed by Jacob Rosenberg through The Reserve Label, the film details the struggles that Sgt. Thomas faced — and ultimately overcame — through the eyes of those who know and love him. Sgt. Thomas’ story is one of service, sacrifice, and healing — the embodiment of what many Veterans face when they return home.
