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Martin Kostadinov – Hey Mama

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The trials and tribulations of being a new parent are explored in a frenzied, funny matter in this cracking new promo for Martin Kostadinov's track, Hey Mama.

Casting Kostadinov as its pint-sized protagonist, director Kevork Aslanyan's witty film shows the stresses of care portrayed hilariously, from frenzied cooking to attempted napping.

Key to the film's success, however, is the smart choreography (from Kosta Karakashyan) of key moments, elevating cliché into something quite artful and giving the throbbing beat of the track something to stick onto.

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