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Credits
powered by
- Agency &Co/Copenhagen
- Production Company New Land
- Director Tore Frandsen
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Credits
powered by
- Agency &Co/Copenhagen
- Production Company New Land
- Director Tore Frandsen
- Creative Director Claus Collstrup
- Creative Director Peter Dinesen
- Copywriter Daniel Norit-Bodilsen
- Art Director Mads Nielsen
- Producer Lene Meyer
- Executive Producer Sara Samsoe
- Executive Producer Thor Brammer Jacobsen
- Producer Joi Persson
- DP Kasper Wind Nielsen
- Editor Adam Nielsen
- Colorist Lewis Crossfield
- Sound Designer Kevin Koch / (Sound Designer)
- Music Martin Dirkov
- Composer Adam Benjamin
- Production Manager Vibeke Stisen
- EP Assistant Rebecca Thorboll
- CG/VFX Nazim Dzhalalov
- Producer Ilya Medovy
- VFX Creative Director Dmitry Venikov
Credits
powered by
- Agency &Co/Copenhagen
- Production Company New Land
- Director Tore Frandsen
- Creative Director Claus Collstrup
- Creative Director Peter Dinesen
- Copywriter Daniel Norit-Bodilsen
- Art Director Mads Nielsen
- Producer Lene Meyer
- Executive Producer Sara Samsoe
- Executive Producer Thor Brammer Jacobsen
- Producer Joi Persson
- DP Kasper Wind Nielsen
- Editor Adam Nielsen
- Colorist Lewis Crossfield
- Sound Designer Kevin Koch / (Sound Designer)
- Music Martin Dirkov
- Composer Adam Benjamin
- Production Manager Vibeke Stisen
- EP Assistant Rebecca Thorboll
- CG/VFX Nazim Dzhalalov
- Producer Ilya Medovy
- VFX Creative Director Dmitry Venikov
Directed by Tore Frandsen through New Land, this adventurous campaign for logistics company Maersk sees British comedian Diane Spencer embark on a quest through deserts, jungles and caves to deliver a precious crystal.
With Maersk employee Astrid - played by actress Vanessa Vanderpuye - guiding her towards the right path, Spencer overcomes challenges and dead ends to successfully complete her mission.
To create the impressive sets contributing to the spot's immersive storytelling, New Land used an LED volume stage – a circular screen inside which the actress was placed to create the illusion of her being somewhere else.
"This new technology offers endless possibilities, but as the volume was rather unknown territory for all of us, we had to start a journey on our own to make this happen." explained Frandsen. "We had to do plenty of rewrites of the script to get the most out of the volume. The journey was long and tough, but in the end the result was worth the struggle."
