Love is blind
Promoting the softness of SKYN Condoms, this tender campaign sees five blindfolded couples tasked with identifying their partners purely by shaking their hands.
- Agency UltraSuperNew/Tokyo
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Demonstrating the power of long-term intimacy, this elegant monochrome film, created by UltraSuperNew Tokyo, saw most of the participants able to recognise their lover’s hand by touch.
Titled Soft Love, Brings Us Closer, the brand’s new social and online campaign highlights the comforting familiarity between couples in established relationships.
There were, however, some gender differences – all five women identified their partners correctly, while only two out of five of the men were able to select their correct partner!
So the women won hands down – seems they knew their lovers like the backs of their hands.