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States United to Prevent Gun Violence – Best Unbox Ever With Cayden

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It starts out almost sweet. 

Earnest and excitable, Cayden rummages through his parents’ closet before finding the box. He opens it to reveal a pistol and begins talking about the features, (“wow, it’s heavy,”) the slide, the trigger, the magazine. A bullet falls out. And then it jams. 

It’s clear Cayden’s been taught how to handle a gun, but what’s even more clear is that instruction doesn’t matter if he finds it. The narrative is tense, capitalizing on our horror at seeing an eight-year-old handle a gun and our expectations of the worst. Unboxed is a stark reminder that gun safety isn’t enough to keep kids safe.  This PSA forStates United to Prevent Gun Violence was a pro bono effort from Grey, New York, produced by  Chelsea Pictures, and directed by Kevin Wilson Jr.

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