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Kroger – Cuisine Exchange

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Created by adam&eveDDB through Hornet, American supermarket chain Kroger’s Xmas spot sees the return of its beloved Krogi characters, in a moving tale of how food brings people together. 

Titled Cuisine Exchange, the campaign follows a couple who, without children of their own, decide to host an exchange students at for the holidays. To make them feel at home, they cook traditional dishes from the student’s countries, leading to a lifetime of multicultural holiday traditions, and culminating in a moving Christmas reunion. 

Helmed by Yves Geleyn - the same award-winning director responsible for Kroger's 2022 holiday film - the touching animated story is complemented by the hit track Photograph by internationally renowned recording artist, Ed Sheeran.

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