KFC’s billionaire body swap
Bruno Bossi’s bonkers spot sees a lucky protagonist waking up every day to relive their Billion Baht win.
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Credits
powered by
- Agency Bananas/Johannesburg
- Production Company Carbon Films
- Director Bruno Bossi
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Credits
powered by
- Agency Bananas/Johannesburg
- Production Company Carbon Films
- Director Bruno Bossi
Credits
powered by
- Agency Bananas/Johannesburg
- Production Company Carbon Films
- Director Bruno Bossi
Created by Bananas and directed by Bruno Bossi through Carbon Films, this frenetic spot for KFC Thailand follows a fortunate fried chicken fan who wakes up to win the chain’s Billion Baht prize, over and over and over…
Reminiscent of comedy fantasy films like Groundhog Day and Freaky Friday, You Always Win sees the main character swapping bodies every morning to find themselves back at KFC’s giveaway draw.
With playful character performances and Bossi's offbeat comedic direction, the campaign dramatises the point that every time you enter the promo, you’re guaranteed to win, no matter who you are.
