Just Zen it with Zen Auto
Fun new spot directed by Armoury's Rollo Hollins with VFX from We Are Covert.
Zen Auto, a branch of the business car leasing brand Zenith, decided that it shouldn't just be companies that get to have all the fun and started up Zen, a personal car lease company.
After a large investment in technology, Zen have made the process of sourcing a new car easy and with a dedicated support squad you can get all the help you need from sorting your personalised plate through to servicing and MOT’s. When it came to shouting about the services they offer, they teamed up with the creative agency Rocket Mill to produce their first ever tv spot.
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With the visionary director Rollo Hollins steering the project, and with production expertly handled by Armoury, the We Are Covert team were brought on board to provide the VFX to help the creative visions come alive.
We Are Covert created everything from a floating Tesla to iridescent CGI clouds, and the spot highlights how zen-feeling and dreamlike a car hiring process can be. And Zen also cannot forget to give a special shout out to Peaches the Guinea pig for her stellar performance!