Just Eat's stop-motion stunner
Eschewing the star-filled spots that have identified the brand of late in its global Did Somebody Say platform, McCann London leans into the craft of stop-motion to create a campaign that gives a tactile, thoughtful snapshot of modern eating habits.
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Credits
powered by
- Agency McCann/London
- Production Company Craft London (In-House at McCann/London)
- Director The Bobbsey Twins From Homicide
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Credits
powered by
- Agency McCann/London
- Production Company Craft London (In-House at McCann/London)
- Director The Bobbsey Twins From Homicide
- Production Co. Arts & Sciences/London
- Executive Producer James Bland
- Editor Final Cut/London
- Post Production Black Kite Studios
- VFX Lead Daniel Sanders
- Colorist Richard Fearon
- CEO Polly McMorrow
- Creative Director Rob Webster
- Director of Integrated Production Jack Bayley
- Executive Producer Dennis Olsson
- Producer Jacob Gardner
- Senior Producer Gabrielle Flanagan
- Production Manager Lauren Highman
- Production Designer Olly Williams
- Food Stylist Katie Giovanni
- DP Tristan Oliver
- Editor Andy Williams
- Editor Assistant Luke Anderson
- Producer Phil Whalley
- Production Coordinator Lewes Bridson
- VFX Director Thomas Castellani
- VFX Artist Metin Akcakoca
- Senior Sound Engineer Gurdeep Singh
Credits
powered by
- Agency McCann/London
- Production Company Craft London (In-House at McCann/London)
- Director The Bobbsey Twins From Homicide
- Production Co. Arts & Sciences/London
- Executive Producer James Bland
- Editor Final Cut/London
- Post Production Black Kite Studios
- VFX Lead Daniel Sanders
- Colorist Richard Fearon
- CEO Polly McMorrow
- Creative Director Rob Webster
- Director of Integrated Production Jack Bayley
- Executive Producer Dennis Olsson
- Producer Jacob Gardner
- Senior Producer Gabrielle Flanagan
- Production Manager Lauren Highman
- Production Designer Olly Williams
- Food Stylist Katie Giovanni
- DP Tristan Oliver
- Editor Andy Williams
- Editor Assistant Luke Anderson
- Producer Phil Whalley
- Production Coordinator Lewes Bridson
- VFX Director Thomas Castellani
- VFX Artist Metin Akcakoca
- Senior Sound Engineer Gurdeep Singh
Within seconds of Just Eat's new The Joy of Everyday campaign, you can see the precise craftmanship and delicate manoeuvrings of Arch Model Studio, the team behind Wes Anderson's Fantastic Mr Fox and Isle Of Dogs.
Similarly featuring anthropomorphised adventures, the work gives us a glimpse into homes (warrens?) of squirrels, rabbits, beavers, otters, and moles, as they personify contemporary uses of the delivery service.
Just Eat – The Joy of Everyday Breakfast in Bed
Just Eat – The Joy of Everyday Grocery Grab
Just Eat – The Joy of Everyday Season Finale
Directed by Tim McNaughton of the Bobbsey Twins, developed by McCann London’s Creative Directors Matt Searle and Olly Wood, and shot by puppet-picture master Tristan Oliver, each of the 20-second films offers an endearing character study filled with smart touches. Indeed, even real food plays a part in the creative; with life-sized food from Just Eat shrunk to fit into the stop-motion world.
The campaign’s first four films launch in the UK today across TV, VOD, Radio, YouTube and Social, with the remaining five to be released in the summer.
We'll be speaking to the team behind the work in a Craft interview, posting next week.
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