Jack In the Box and Jason Derulo launch One In A Milli virtual restaurant
Celebrating his next million TikTok followers, Jason opens up an entire restaurant virtually with Jack and David&Goliath featuring extravagant new menu items.
What happens when two mega stars with a knack for creating innovative and over-the-top meals partner up? Only the best “milli” dollar idea ever.
In David&Goliath’s latest campaign titled Jack and Jason Present: One in a Milli, Jack has teamed up with none other than singer, dancer, actor, and TikTok superstar Jason Derulo. Derulo, famous for concocting outrageous Milli Meals and posting them on TikTok every time he reaches a million followers, has decided to celebrate hitting his next million by not only creating one outrageous meal, but also creating a full virtual restaurant. The “One in a Milli” restaurant will feature deliciously curated Jack Hacks made by Jack and Jason.
“I’m thrilled to finally introduce our one-of-a-kind ‘One in a Milli’ Virtual Restaurant and Milli Meal in collaboration with Jason Derulo,” said Ryan Ostrom, Chief Marketing Officer at Jack in the Box. “Jason Derulo has quickly become a force to be reckoned with in the food world thanks to his series of clever food-focused TikTok videos, so it just made sense for us to find inspiration for this campaign from the TikTok king himself. Our One In A Milli Virtual Restaurant is truly the brainchild of two creators, Jason and Jack Box, of course, who live their indulgent lifestyle through the lens of innovative food creations and having fun.”
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“Jack always has his finger on the pulse of pop culture,” said Lixaida Lorenzo, Executive Creative Director. “With dark kitchens on the rise, we saw that the next QSR ‘war’ will be virtual, and felt there was an opportunity to be a part of this cultural moment in a big way that was authentic to the brand. Partnering up with Jason Derulo, another sensational icon, was a natural, organic fit and brings to life this unique, first-ever, collaborative brand experience.”
Jack and Jason Present: One in a Milli is a multi-layer integrated campaign that will run on broadcast, digital, social, virtual kitchen, in-app, and delivery partners. Starting June 14th, the campaign will launch with a social video featured on Jason’s TikTok and Instagram. Along with the social media elements, the campaign includes three broadcast TV spots titled Mouth, You Could, and Clownin’. The spots feature Jason and Jack in a humorous back-and-forth as they introduce the Milli Meal menu items; Jack’s Triple Bacon Cheesy Jack, a burger that includes three times the beef, bacon and cheese, Jack’s new Roost Fries, which are regular fries covered in chicken, cheese, and Jack’s unique Roost sauce. But don’t forget dessert! Jack in the Box is also launching the delicious Chocolate Croissant Bites.