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Nike – You're It

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This first campaign for Nike Kids takes a unique spin on the classic game of 'tag', flipping it to build self-confidence by reminding kids that they have 'the power' and, ultimately, creating a powerful sisterhood that’s fuelled by movement.

To launch the campaign, Wieden+Kennedy Amsterdam has created an inspirational film, directed by Riff Raff's David Wilson. Kids will also be able to take part in the #youreit digital game of tag across Instagram, Snapchat and TikTok.

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