It’s a small world with Birds Eye

Created by Wunderman Thompson/Sydney and directed by Toby Morris through Austin Studios, the lovingly crafted spot Land features a teensy tiny Tasmanian farm where food and Earth-friendly farming come together. 

With smart effects from Fin Design and some help from a giant pair of hands, a fork turns into a plough, a silo morphs into a pepper pot-cum-seed shaker and a slotted spoon loads crops into the back of lorries. 

João Braga, chief creative officer at Wunderman Thompson, commented: “We wanted to show Aussies that Birds Eye puts the same care into growing its food as they do into cooking theirs – and then bring it to life with an execution that felt as wholesome as a Bird's Eye home-cooked dinner.”