IKEA’s 1 out of 10 stats
The furniture retailer has fun with fantasy facts about the rate of conception in your average flatpack bed.
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- Agency Uzina/Lisbon
- Production Company 78
- Director Joao Marques
- Sound Guel
- ECD Susana Albuquerque
- CD Andreia Ribeiro
- CCO Antonio Roquette
- Art Director Pedro Barroso
It opens with the ‘fact’ that ten percent of European babies were conceived in one of those slinky Scandi sex beds. Given that the brand is the world’s largest furniture retailer – with roughly 775 million customers visiting its stores last year – the numbers may not lie.
The ad goes on to posit other guestimations: five out of ten experience amazement at the smooth closing of an IKEA kitchen drawer; and six out of ten couples argue while trying to assemble a flatpack item. Six? Ten, surely?
It leads one to wonder if more than one out of ten statistics are as rickety as a Billy bookcase assembled with missing widgets.