If the boot fits, says the Amazon Insurance Store
Amazon enters the insurance comparison space with a new campaign featuring a woman moving into a very particular place.
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Credits
powered by
- Agency Joint/London
- Production Company Somesuch
- Director Nick Gordon
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Credits
powered by
- Agency Joint/London
- Production Company Somesuch
- Director Nick Gordon
- Executive Producer/Managing Director Chris Watling
- Producer Tom Gardner
- Editing Final Cut/London
- Senior Producer Frankie Elster
- Producer Nikki Porter
- Editor Daniel Sherwen
- VFX Untold Studios
- Head of VFX Jonathan Wood
- VFX Supervisor Christian Baker
- Colorist Aubrey Woodiwiss
- Executive Producer Tom Igglesden
- Producer Nathan Hoad
- Sound 750mph
- Sound Designer/Audio Mixer Sam Ashwell
- Chief Creative Officer Algy Sharman
- Creative Nathan Holley
- Creative Tom Cauvain
- Producer Nicola Mitchell
- DP Jakob Ihre
- Production Designer Koja
- Producer James Gooding
Credits
powered by
- Agency Joint/London
- Production Company Somesuch
- Director Nick Gordon
- Executive Producer/Managing Director Chris Watling
- Producer Tom Gardner
- Editing Final Cut/London
- Senior Producer Frankie Elster
- Producer Nikki Porter
- Editor Daniel Sherwen
- VFX Untold Studios
- Head of VFX Jonathan Wood
- VFX Supervisor Christian Baker
- Colorist Aubrey Woodiwiss
- Executive Producer Tom Igglesden
- Producer Nathan Hoad
- Sound 750mph
- Sound Designer/Audio Mixer Sam Ashwell
- Chief Creative Officer Algy Sharman
- Creative Nathan Holley
- Creative Tom Cauvain
- Producer Nicola Mitchell
- DP Jakob Ihre
- Production Designer Koja
- Producer James Gooding
The launch campaign for Amazon's insurance store features a story many of us will be familiar with, this time given a new spin.
Called Moving In, we witness a woman move into a mysterious place, only to see her purchase 35 cans of shoe polish followed by her home insurance, both on Amazon. We then see why, as the film cuts to an exterior shot and we find out that the lady that lives in a shoe, and she’s giving it a good polish.
The spot, which features Wondrous Place by Billy Fury as the soundtrack, is created by Joint London and directed by Nick Gordon through Somesuch with the agency commenting; "In a complex and crowded price comparison market, it’s been a pleasure to work on a campaign that simply tells a great story, in a persuasive way. Collaborating alongside a very talented director, it was our ambition to create a perfectly crafted film [and] the team at Somesuch and the production designers Koja didn’t let us down."
