Hiking peak Paramount
A grouping of fan favorites (including actors, athletes, news anchors, reality hosts, cartoons, and even a puppet) launch an epic, multi-film expedition up Paramounts mountainous logo.
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Credits
powered by
- Agency Droga5/New York
- Production Company O Positive
- Director David Shane
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Credits
powered by
- Agency Droga5/New York
- Production Company O Positive
- Director David Shane
- Chief Creative Officer Tim Gordon
- Chief Creative Officer Felix Richter
- Executive Creative Director Scott Bell
- Senior Copywriter Amy Werblin
- Senior Art Director Erika Kohnen
- Executive Producer Jeremy Fox
- DP Paul Cameron
- DP Jeffrey Kim
- Executive Producer Ralph Laucella
- Executive Producer Marc Grill
- HP Devon Clark
- Edit Company Work Editorial/USA
- Editor Richard Orrick
- Editor Jono Griffith
- Executive Producer Erica Thompson
- HP Alejandra Alarcon
- VFX Company/Post Company The Mill/New York
- Executive Producer Heath Raymond
- Creative Director/VFX Supervisor Nathan Kane
- Production Supervisor Colin Blaney
- Associate Producers Mia Saunders
- 2D Lead Keith Sullivan
- 2D Lead Antoine Douadi
- 2D Lead Siro Valente
- 2D Lead Joseph Tang
- CG Lead Finlay Crowther
- Colorist Mikey Rossiter
- Edit Company Second Child (In-House at Droga5/New York)
- Editor Droga5/New York
- Senior Post Producer Sara Mills
- Music Company Human Music & Sound Design/USA
- Executive Producer James Dean Wells
- Creative Lead Morgan Visconti
- Creative Lead Sloan Alexander
- Sound Design/Audio Post Heard City
- Audio Mixer/Sound Designer Philip Loeb
- Sound Designer/Audio Mixer Evan Mangiamele
- Sound Designer/Audio Mixer Stefano Campello
- Managing Director Gloria Pitagorsky
- Executive Producer Sasha Awn
- Executive Producer Jackie James
- Producer Andi Lewis
- Character Animation Titmouse
- Associate Producer Katharine Mulderry
- Editor Victor Hermosillo
- Group Creative Director Brendan Kelly
- Senior Copywriter Sean Buckhorn
- Senior Art Director Gonzalo Navarro
- Line Producer Brady Vant Hull
- Line Producer Jason Reda
- Production Designer Maia Javan
- Senior Producer Alison Howlett
- Assistant Editor Adam Buckmaster
- CG Lead Seon Crawford
- Designer Vivian Kim
- Editor Steve Nelson
- Associate Producer Christina Chung
- CG Lead Christian Peck
Credits
powered by
- Agency Droga5/New York
- Production Company O Positive
- Director David Shane
- Chief Creative Officer Tim Gordon
- Chief Creative Officer Felix Richter
- Executive Creative Director Scott Bell
- Senior Copywriter Amy Werblin
- Senior Art Director Erika Kohnen
- Executive Producer Jeremy Fox
- DP Paul Cameron
- DP Jeffrey Kim
- Executive Producer Ralph Laucella
- Executive Producer Marc Grill
- HP Devon Clark
- Edit Company Work Editorial/USA
- Editor Richard Orrick
- Editor Jono Griffith
- Executive Producer Erica Thompson
- HP Alejandra Alarcon
- VFX Company/Post Company The Mill/New York
- Executive Producer Heath Raymond
- Creative Director/VFX Supervisor Nathan Kane
- Production Supervisor Colin Blaney
- Associate Producers Mia Saunders
- 2D Lead Keith Sullivan
- 2D Lead Antoine Douadi
- 2D Lead Siro Valente
- 2D Lead Joseph Tang
- CG Lead Finlay Crowther
- Colorist Mikey Rossiter
- Edit Company Second Child (In-House at Droga5/New York)
- Editor Droga5/New York
- Senior Post Producer Sara Mills
- Music Company Human Music & Sound Design/USA
- Executive Producer James Dean Wells
- Creative Lead Morgan Visconti
- Creative Lead Sloan Alexander
- Sound Design/Audio Post Heard City
- Audio Mixer/Sound Designer Philip Loeb
- Sound Designer/Audio Mixer Evan Mangiamele
- Sound Designer/Audio Mixer Stefano Campello
- Managing Director Gloria Pitagorsky
- Executive Producer Sasha Awn
- Executive Producer Jackie James
- Producer Andi Lewis
- Character Animation Titmouse
- Associate Producer Katharine Mulderry
- Editor Victor Hermosillo
- Group Creative Director Brendan Kelly
- Senior Copywriter Sean Buckhorn
- Senior Art Director Gonzalo Navarro
- Line Producer Brady Vant Hull
- Line Producer Jason Reda
- Production Designer Maia Javan
- Senior Producer Alison Howlett
- Assistant Editor Adam Buckmaster
- CG Lead Seon Crawford
- Designer Vivian Kim
- Editor Steve Nelson
- Associate Producer Christina Chung
- CG Lead Christian Peck
Six ads make up this absolute cracker of a campaign from Droga5, which sees an unlikely group of heroes (led by Dora the Explorer, naturally) navigating the rough and rocky road up the peak.
As everyone knows, climbing a mountain roughly the size of Mt. Everest is no easy feat. It’s made even more difficult when you have puppets, cartoons, and even Snooki hanging around. The ads chronicle the foibles of our merry band of mountaineers, which include losing the path, frostbite, and trying to cross a deep, icy crevasse while Bevis and Butthead can’t stop laughing about someone saying ‘crack’.
Paramount Plus – Call to Adventure
Paramount Plus – Cliffhanger
Paramount Plus – Frostbite
Paramount Plus – Ice Bridge
Paramount Plus – Frostbite (Hooked It)
Paramount Plus – Sweet Victory
At the top? Well, none other than Sir Patrick Stewart, who, along with his trusty barkeep, Stephen Colbert, have decided to throw a party for the adventures. Why at the top of a thirty-thousand-foot mountain? Well, who knows. But with a surprise musical appearance, the ending is definitely not something that anyone’s expecting.
Roll Call, Call to Adventure, Cliffhanger, Frostbite, Ice Bridge, and Sweet Victory were all directed by O Positive’s David Shane, and the campaign will be airing both before and during the Super Bowl. The Mill and Titmouse Inc. (of Avatar: The Last Airbender fame, among many, many others) did work on post-production and animation.
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