Henkel's Bref of fresh air
It's the superhero story you didn't know you needed, as one high-flying hero realises he needs a bit of a sit down before taking to the sky once again.
)
Credits
powered by
- Agency Heimat/Berlin
-
- Director Charley Stadler
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Heimat/Berlin
- Director Charley Stadler
- Service Production Solent Film
- Post Production Pirates 'n Paradise/Berlin
- 3D Animation & VFX Suedlich-t
- Music Composition BLUT
- Executive Producer Anke Olesch
- Executive Producer Uli Reuter
- Executive Producer Dirk Fischer-Rau
- Producer Andreas Heidenreich
- DP Kolja Brandt
- Production Designer Eva Ventova
- Creative Director Norbert Quadflieg
- Senior TV Producer Alexander Langer
Credits
powered by
- Agency Heimat/Berlin
- Director Charley Stadler
- Service Production Solent Film
- Post Production Pirates 'n Paradise/Berlin
- 3D Animation & VFX Suedlich-t
- Music Composition BLUT
- Executive Producer Anke Olesch
- Executive Producer Uli Reuter
- Executive Producer Dirk Fischer-Rau
- Producer Andreas Heidenreich
- DP Kolja Brandt
- Production Designer Eva Ventova
- Creative Director Norbert Quadflieg
- Senior TV Producer Alexander Langer
This new, high-concept and high-flying spot for German hygiene brand Henkel, and its toilet freshener product Bref, takes superheroes where they've never been before.
Created by Heimat Berlin and TBWA\Dusseldorf, and directed by Cream director Charley Stadler through e+p Films, the 60-second film sees our hero, Freshman, saving a robotic dog from beneath a car and a lady in red from a burning building, but all the while his super-mojo just isn't what it should be.
We then cut to a man sitting on the toilet reading a headline that states our hero is 'out of breath' before the door of his cubicle is pulled from its hinges and Freshman takes an invigoratingly fresh break where all men do their best thinking.
