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Heinz – Celebrating 150 Years of Heinz

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It's fair to say that, in the world of sauces, few are as beloved and iconic as a bottle of Heinz Ketchup.

Utilising the truism that a dollop of the red stuff graces most of our plates at some point, BBH London's Celebrating 150 Years Of Heinz sees meal after meal finished up with a swipe through a saucy mixture. In joyful montage, backed by 60’s novelty track I Like It! by comedy duo Mike and Bernie Winters, Dom & Nic present platter after platter in perfect sequence (with a few movie references thrown in for good measure).

The spot is airing across UK & Europe, Middle East & Africa and is supported by multiple cross-channel activations, including an out-of-home takeover of the BFI IMAX Cinema in London’s South Bank alongside a print and OOH campaign of more than 30 single empty plates; from the metal dishes of the 1800s right the way through to the simple, undecorated plates of the modern day.

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