Heineken fans the football flames
Heineken celebrates fans coming back together to watch football with their rivals with a new campaign highlighting its partnership with UEFA EURO 2020.
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Credits
powered by
- Agency Publicis/Rome
- Production Company Reset
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Credits
powered by
- Agency Publicis/Rome
- Production Company Reset
- Post Production MPC/London
- Sound String and Tins
- Music Sizzer Amsterdam
- Chief Creative Officer Cristiana Boccassini
- Chief Creative Officer Bruno Bertelli
- Global Executive Creative Director Mihnea Gheorghiu
- Creative Director Eoin Sherry
- Creative Supervisor Mario Anchorena Aitken
- Head of TV Francesca Zazzera
- Producer Sabrina Sanfratello
- Executive Producer Deannie O'Neil
- Producer Dafydd Upsdell
- Post Producer Mireille Antoine
- Colorist Jean-Clement Soret
Credits
powered by
- Agency Publicis/Rome
- Production Company Reset
- Post Production MPC/London
- Sound String and Tins
- Music Sizzer Amsterdam
- Chief Creative Officer Cristiana Boccassini
- Chief Creative Officer Bruno Bertelli
- Global Executive Creative Director Mihnea Gheorghiu
- Creative Director Eoin Sherry
- Creative Supervisor Mario Anchorena Aitken
- Head of TV Francesca Zazzera
- Producer Sabrina Sanfratello
- Executive Producer Deannie O'Neil
- Producer Dafydd Upsdell
- Post Producer Mireille Antoine
- Colorist Jean-Clement Soret
Fans are the lifeblood of football, and fan rivalry is what keeps that blood hot, as this new film for Heineken illustrates.
Called Finally Together, the campaign brings to life the fact that football isn’t half as fun without your rivals, and was created by Publicis Rome. The 60-second spot shows seemingly friendly fans offering help to supporters of rival nations before revealing that the help isn't all it seems.
“Capturing the fan spirit of UEFA EURO 2020 through Heineken’s unique tone of voice has been an inspiring challenge for us," said Bruno Bertelli, Global CCO of Publicis Worldwide, and CEO of Le Pub. "We are really pleased to have produced this latest film, which finds the human truth behind the fact that the fan experience at UEFA EURO 2020 is greatly enhanced when you watch the action with rivals. After a year like no other, it was important for us to positively celebrate fans coming back together again with Heineken.”
