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Hefty highlights strength that’s anything but ordinary
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The professional wrestler and actor John Cena delivers comedic performance in continued role as the brand’s official spokesperson.
In his eighth year as a brand spokesperson, professional wrestler and actor John Cena is once again teaming up with Hefty in the brand's newest Ultra Strong trash bag campaign.
Developed by creative agency DDB Chicago, the multimedia campaign features Cena delivering light-hearted humour while showcasing the strength and durability of Hefty Ultra Strong trash bags.
"John has been an incredible spokesperson for the Hefty brand over the years and we’re thrilled to have him featured once again in our new campaign,” said Brienne Neisewander, Vice President of Hefty Marketing, Reynolds Consumer Products." His signature sense of humour is on display throughout the new creative and consumers will enjoy the entertaining scenario he narrates, while also hearing what makes Hefty Ultra Strong trash bags an incredible product, like the dependability of extraordinary strength delivered at an affordable price.”
Credits
powered by
- Agency DDB/Chicago
- Production Company Gravy Films
- Director Cameron Harris
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Credits
powered by
- Agency DDB/Chicago
- Production Company Gravy Films
- Director Cameron Harris
- Editorial Cosmo Street/New York
- Chief Creative Officer Colin Selikow
- Copywriter Nneoma Chukwueke
- Art Director Daniel Pujol
- Producer Adine Becker
- Executive Producer Brent Stoller
- Production Design Steve Erdberg
- DP Ryley Brown
- Editor Aaron Langley
- Editor Andrew Corrales
- Producer Marie Mangahas
- Talent John Cena
Credits
powered by
- Agency DDB/Chicago
- Production Company Gravy Films
- Director Cameron Harris
- Editorial Cosmo Street/New York
- Chief Creative Officer Colin Selikow
- Copywriter Nneoma Chukwueke
- Art Director Daniel Pujol
- Producer Adine Becker
- Executive Producer Brent Stoller
- Production Design Steve Erdberg
- DP Ryley Brown
- Editor Aaron Langley
- Editor Andrew Corrales
- Producer Marie Mangahas
- Talent John Cena
The ultimate trash rival, a raccoon, makes an appearance in the launch spot, as Cena encourages a woman facing an immovable racoon, while attempting to take out her Hefty Ultra StrongTM trash bag, ultimately finding the strength to scare it off.
The new integrated advertising campaign will continue to roll out across platforms over the course of this year. Throughout the full campaign, Hefty wanted to call attention to the everyday moments in life that require all types of strength, while also having a bit of fun. Whether it’s the strength to finish up tasks, clean up messes or even take on an overly bold raccoon competing for first dibs on garbage, the Hefty brand is there to support consumers every step of the way.
"I'm excited to continue my partnership with Hefty and have enjoyed collaborating with the brand on the latest campaign," said John Cena. "We all experience everyday challenges, and this campaign focuses on those realities, while also highlighting the strength and durability of Hefty’s products in fun and unique ways, like fighting off a racoon or two.”
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