Hasan Minhaj touts NOMO FOMO with Verizon and Samsung
Samsung and Verizon launch first co-branded campaign in the US. to promote Samsung’s new Galaxy Z Foldables and Verizon 5G Ultra Wideband.
As the world opens up this summer, we are increasingly leaving the comforts of our homes, our couches and our onesies, but also our trusty Wifi, giant TV screens, gaming consoles and laptops, to head out into the world.
With the pandemic, we thought FOMO was gone (nothing was happening outside anyway), but now FOMO is back in full force. And we want it all: to enjoy everything outside, but with the standards of inside. Now that’s finally possible with Samsung Galaxy Z Foldables on Verizon 5G Ultra Wideband. Together, you’ll never miss out on anything again.
In their first joint campaign in the U.S., Verizon and Samsung have partnered with comedian Hasan Minhaj to showcase all the unique benefits of using Samsung’s pioneering Galaxy Z Foldables on Verizon’s 5G Ultra Wideband, from downloading a movie in seconds while writing a movie to gaming big-screen on-the-go and multi-tasking from anywhere.
Credits
powered by- Agency Ogilvy/New York
- Production Company Gifted Youth
- Director Jake Szymanski
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Credits
powered by- Agency Ogilvy/New York
- Production Company Gifted Youth
- Director Jake Szymanski
- Chief Creative Officer Marcos Kotlhar
- Chief Creative Officer Danilo Boer
- Creative Director Adam Reeves
- Executive Music Producer Michael Freeman
- HP Eric Soloway
- Executive Producer Josh Morse
- Edit Company Final Cut/Los Angeles
- Editor Crispin Struthers
- Assistant Editor Matt Carter / (Assistant Editor)
- Executive Producer Sarah Roebuck
- CG/Finishing Company MPC/New York
- Creative Director/VFX Supervisor Tom McCullough
- Senior Executive Producer Camila De Biaggi
- Senior VFX Producer Colleen Valentino
- Music Company JSM Music
- Chief Creative Officer/Composer Joel Simon
- Executive Producer Jeff Fiorello
- Music Producer Norm Felker
- Producer Andrew Manning
- Producer Sharon Cha
- Audio Mixer Ed Downham
- Audio Post Wave Studios/London
- Talent Hasan Minhaj
- DP Martin Ahlgren
- AE Artist John Haley
- Producer Jamie Nagler
- Creative Director/Art Director Craig Smith
- Creative Director/Art Director Shannon Gibney
- Executive Creative Director Michael Raso
- Executive Producer Deepa Joshi
Credits
powered by- Agency Ogilvy/New York
- Production Company Gifted Youth
- Director Jake Szymanski
- Chief Creative Officer Marcos Kotlhar
- Chief Creative Officer Danilo Boer
- Creative Director Adam Reeves
- Executive Music Producer Michael Freeman
- HP Eric Soloway
- Executive Producer Josh Morse
- Edit Company Final Cut/Los Angeles
- Editor Crispin Struthers
- Assistant Editor Matt Carter / (Assistant Editor)
- Executive Producer Sarah Roebuck
- CG/Finishing Company MPC/New York
- Creative Director/VFX Supervisor Tom McCullough
- Senior Executive Producer Camila De Biaggi
- Senior VFX Producer Colleen Valentino
- Music Company JSM Music
- Chief Creative Officer/Composer Joel Simon
- Executive Producer Jeff Fiorello
- Music Producer Norm Felker
- Producer Andrew Manning
- Producer Sharon Cha
- Audio Mixer Ed Downham
- Audio Post Wave Studios/London
- Talent Hasan Minhaj
- DP Martin Ahlgren
- AE Artist John Haley
- Producer Jamie Nagler
- Creative Director/Art Director Craig Smith
- Creative Director/Art Director Shannon Gibney
- Executive Creative Director Michael Raso
- Executive Producer Deepa Joshi
Hasan opens saying: “Now with the Samsung Galaxy Z Fold3 on Verizon 5G Ultra Wideband, there’s no more fear of missing out. Or as I like to say,” with the crowd responding: “NOMO FOMO.” He continues by walking through a range of scenarios from the stage of a stand-up show to a movie set to a wedding: “Download a movie in seconds, while acting in a movie! While also writing a movie. Game on the go on the fastest 5G in the world.” Hasan’s real mom wants to abolish FOMO too, as she makes her first on-screen appearance with her son via a HD video call.
NOMO FOMO was created with Ogilvy New York.
“The new Samsung Foldables will change how we use phones forever. Put them on the fastest 5G in the world and you’ll have no more fear of missing out ever again. Or as Hasan Minhaj likes to say NOMO FOMO,” Michael Raso, Executive Creative Director at Ogilvy, said. “Hasan has so much going on in his world that he represented this notion of wanting to do more from wherever, perfectly. It was a great fit.”