François Rousselet has No Answer to road safety
In a canny spoof for the German Road Safety Council, a protective papa find his daughter's lack of response perturbing.
)
Credits
powered by
- Agency Scholz & Friends/Berlin
- Production Company ANORAK Film
- Director Francois Rousselet
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Scholz & Friends/Berlin
- Production Company ANORAK Film
- Director Francois Rousselet
- Colorist Jean-Clement Soret
- Music & Sound Stare Crazy Music & Sound
- Executive Producer Tobias Steinhauser
- Producer Birgit Damen
- DP Matias Boucard
- Chief Creative Officer Matthias Spaetgens
- Managing Creative Director Robert Krause
- Executive Creative Director Michael Winterhagen
- Creative Director/Copywriter Philipp Siegwardt
- Senior Art Director Francesca Montrucchio
- Executive Producer Agostino De Martino
- Production Coordinator Jana Schneider
- Post Production Producer Tim Peters
- Production Designer Colin Taplin
- Editor Adriana Legay
- Grade Producer Ellora Soret
- Senior Art Director Chiara Astuti
- Copywriter Lorenzo Colnaghi
- Art Director Reinier Wortman
Credits
powered by
- Agency Scholz & Friends/Berlin
- Production Company ANORAK Film
- Director Francois Rousselet
- Colorist Jean-Clement Soret
- Music & Sound Stare Crazy Music & Sound
- Executive Producer Tobias Steinhauser
- Producer Birgit Damen
- DP Matias Boucard
- Chief Creative Officer Matthias Spaetgens
- Managing Creative Director Robert Krause
- Executive Creative Director Michael Winterhagen
- Creative Director/Copywriter Philipp Siegwardt
- Senior Art Director Francesca Montrucchio
- Executive Producer Agostino De Martino
- Production Coordinator Jana Schneider
- Post Production Producer Tim Peters
- Production Designer Colin Taplin
- Editor Adriana Legay
- Grade Producer Ellora Soret
- Senior Art Director Chiara Astuti
- Copywriter Lorenzo Colnaghi
- Art Director Reinier Wortman
The tropes of pretty much every late-night thriller TV series are played out wonderfully in François Rousselet's canny new spot for the German Road Safety Council.
Following a father whose worry goes to excessive levels when he can't get hold of his daughter, No Answer actually makes a rather serious point in a playful manner; the not-so-well-disguised twist nonetheless hitting home with its importance.
Created by Scholz & Friends Berlin and produced through ANORAK Film, the campaign's true success comes through its intricate design; with Matias Boucard's cinematography and a po-faced performance from its cast giving it a level of authenticity that only increases the enjoyable absurdity.
