Oscar-winning creative studio Framestore announced that it has bolstered its Los Angeles team by appointing Michael Scarcella as Head of Operations, Dan Roberts and Pete King  as Executive Producers, and Carla Attanasio as Senior VFX Producer.

Reporting directly to Los Angeles Managing Director, Duncan Burbidge, Scarcella will be responsible for overseeing teams across client services, facilities, engineering, scheduling, pipeline and support to ensure smooth operation across functions of the business. Prior to joining Framestore he spent seven years at The Mill, first in New York and then in Los Angeles as Head of Operations. Previously, he worked for the Olympic Broadcast Service assisting in the production of content for the London Olympic Games. 

Roberts joins Framestore after more than 20 years at The Mill in New York and Los Angeles, most recently as Executive Producer. He has overseen an expansive portfolio of celebrated projects, including Nike’s award-winning Write the Future and multiple Old Spice campaigns. Roberts’ well-regarded reputation for effective project management, expertise in production processes and enthusiasm for identifying and nurturing next generation talent will build on the team's strong foundation.

“I’ve known many members of the Framestore team over the years and was well aware of its reputation for best in class work, so it’s great to now be experiencing that firsthand,” said Roberts. “While it’s a strange time to be starting something new, the transition has been smooth thanks to the amazing team in LA.”

King also joins Framestore as Executive Producer from The Mill in Los Angeles after two decades in the industry. He brings an impressive array of experience creating world-class content for global automotive brands, notably overseeing the launch of ‘The Mill Blackbird’, the first all electric, fully adjustable car rig for CGI automotive content. While at Big Block, King produced the BMW M5 viral sensation Bullet as well as the Emmy-nominated opening title sequence for Cosmos: A Spacetime Odyssey. He has collaborated on household brands alongside agencies including Team One, Mullen, David&Goliath, Digitas, Doner and many others.

"I have been a big fan of Framestore's work for a long time and am so excited to now be part of the team,” said King. “The company's commercial and feature work sets the standard for the industry and I can't wait to dig in alongside the incredibly talented team."

Attanasio comes from Digital Domain where she was a Senior VFX Producer working on game cinematics and trailers for titles such as Destiny, Assassin’s Creed and Call of Duty. She also oversaw the creation of content for Walmart’s interactive KIDHQ website. Over the last two decades, she has worked on content for brands including BMW, Cadillac, Electronic Arts, the NFL, Intel, Target and Visa.

“We’re proud to have attracted such a talented group of individuals, each of whom are leaders in their respective fields,” said Burbidge. “As we all continue to forge a new path in the wake of recent global events, we remain optimistic about our industry’s role in great storytelling and are proud to welcome teammates who will help us reach new heights.”