F*cking fantastic ad for normal jobs
In a fast-moving, driven montage spot, HERC the agency repositions the brand Jobbird.com into an international 'normal' job resource.
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Not everyone can be a celeb, YouTube star or influencer, so where do you look for 'normal' jobs.
Well, according to this anything-but-ordinary spot from HERC the agency, for "f*cking fantastic normal jobs" you need to look at Jobbird.com.
With Bonkers' rising star Sharif Abdel Mawla smashing together striking imagery, brilliant copywriting and a compelling soundtrack, Fantastic Normal Jobs makes for the sexiest employment ad you're likely to see.
"What makes this campaign particularly special for us," comments Niels Heimens, Account Director and HERC co-founder, "is the fact that we had the opportunity to build the new Jobbird.com brand from scratch, from brand strategy and visual identity through to an international campaign. That’s a dream for an agency like ours. It’s very rare to be given carte blanche in this way.
"It was also an expression of confidence in our abilities, which is always a good sign. In any case, the owners of Jobbird.com and YoungCapital are bursting with confidence and ambition. That’s reflected in this campaign – we don’t pull any punches, it’s a campaign brimming with self-confidence."
"In an age when everyone has to be extraordinary," adds Rogier de Bruin, Creative Director and co-founder of HERC, "and wants to become an influencer or travel photographer, our campaign pays homage to normal, everyday work. It’s actually quite fantastic. You make a living from it – what could be more important than that?