Daniel Navetta directs for Google
Collaborating with Made By Google and Google Design, Navetta crafts a film that seamlessly blends analog and digital elements into a captivating narrative.
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Bryght Young Things' latest piece, helmed by director Daniel Navetta, offers a compelling look into Google's Sustainability initiatives and environmental stewardship.
Collaborating with Made By Google and Google Design, both esteemed for their creative and design prowess, Navetta crafts a film that seamlessly blends analog and digital elements into a captivating narrative.
What sets this collaboration apart is the deliberate use of analog formats like 35mm and 8mm film alongside 4k Alexa Footage. Navetta explains, “I wanted this film to convey the necessity for nature and science to coexist harmoniously. The combination of these mediums visually represents the multifaceted thinking required to achieve significant environmental goals.” In an era dominated by digital technology and AI, this decision not only showcases a dedication to traditional craftsmanship but also makes a profound statement about the convergence of the past and the future.
Credits
powered by
- Agency Client Direct
- Production Company Bryght Young Things
- Director Daniel Navetta
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Credits
powered by
- Agency Client Direct
- Production Company Bryght Young Things
- Director Daniel Navetta
- Executive Producer Chelsea Greenwood
- Head of Production Steve Cozzarelli
- Senior Producer Lucas Carpenter
- Design Violet Office
- DP Joe Victorine
- Production Designer Joe McKay
- Post Producer Riley Carithers
- Editor Gabe Darling
- Colorist Dylan Hageman
- Audio Mixer Gisela Fulla Silvestre
Credits
powered by
- Agency Client Direct
- Production Company Bryght Young Things
- Director Daniel Navetta
- Executive Producer Chelsea Greenwood
- Head of Production Steve Cozzarelli
- Senior Producer Lucas Carpenter
- Design Violet Office
- DP Joe Victorine
- Production Designer Joe McKay
- Post Producer Riley Carithers
- Editor Gabe Darling
- Colorist Dylan Hageman
- Audio Mixer Gisela Fulla Silvestre
The film also ventures into experimental terrain. The title cards featured throughout the film were crafted using entirely analog effects. Moving beyond simple text overlays, these moments utilize a prismatic glow, with the background landscapes and environmental compositions serving as their canvas.
Navetta elaborates, “Creating in-camera analog effects on 35mm film is challenging and demands precision, especially when filming on location in Big Sur. However, I was committed to producing something memorable, a result I had never seen achieved on 35mm film before.”
In an industry that often prioritises technology over artistry, the embrace of analog formats is a bold and refreshing choice. It serves as a reminder that true innovation stems not just from the tools we employ, but from the creativity and vision guiding their use.
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