Los Angeles and New York-based creative content company Chromista announces the promotion of Adina Birnbaum to partner. 

Birnbaum first joined the company in late 2021 as EP of New Business Development. As Partner, Birnbaum will play a pivotal role in amplifying and supporting Chromista’s dynamic roster of creatives.

Throughout Birnbaum’s distinguished career, she has paired her passion for championing emerging talent and underrepresented voices, with her long-standing love of innovative storytelling and filmmaking. Her previous roles include financial analyst, agency producer, Head of Production, Executive Producer at VFX company MPC, and freelance Brand/Agency Executive Producer at companies including Instagram, Squarespace, Chobani, Martin Agency, and Johannes Leonardo. This unexpected and gratifying production journey informs her approach to every project. Her brand work includes campaigns and identities for Adidas, The Atlantic, Hermès, Quaker, Kate Spade, Wrigley, and many more.

Since joining Chromista in 2021, Birnbaum has helped to bring dynamic new voices and perspectives to the company. Six new directors joined the content company’s roster last year: Candice Vernon, best known for her high-profile celebrity, comedy, and documentary content; Emmy-nominated director and editor Jess Brunetto; comedic director Andrew DeYoung, known for I Love that For You, Shrill, and Gotham Award nominated Vimeo series 555; award-winning feature film and television filmmaker Patricia Riggin; award-winning writer and director Ella Jones; and multi-talented creative duo The Vortex.

Ted Robbins, Partner/Executive Producer at Chromista says, “Adina instantly became a vital part of Chromista after joining as EP last year. Her resume was outstanding, but seeing Adina in action, building Chromista to new levels with her connections, experience, and knowledge,  was exhilarating. With Adina now a Partner, Chromista’s future has greater potential because of the spirit she brings to the company and her genuine love of creative and respect for diverse voices that deserve to be heard.“

"I am honored to be made a Partner at such an extraordinary company, during such a significant time of growth,” says Birnbaum. “Chromista’s artistry and commitment to telling beautiful narratives and visual stories in unique ways continue to inspire me every day as does the dynamic collaboration between my partners and amongst all the artists across our roster.  I love who we are as a company and how we support our directors and our clients. I’m looking forward to continuing the expansion of the Chromista team and its presence within the industry. ”