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PRETTYBIRD UK have collaborated with director Ben Cole on Rage, the new music video for BRIT-nominee and UK breakthrough dance artist Charlotte Plank.

Starring Plank herself and her crew bringing the rave with them on a night out, the frenetic video matches the song’s fast-paced high energy, and features an unexpected narrative twist at its finale. Rage was produced by Lottie Lindsay-Beavan out of PRETTYBIRD, with director Ben Cole shooting in some eclectic locations across London, and capturing an authentic sense of the city’s frenetic nightlife.

“This film is a little nod to the endless overlapping stories found on a London night out, and that communal hunt for the rave. There is spontaneity to it all. Thank you to my local kebab shop for letting 50 kids rave to drum and base!” said Director Ben Cole.

Charlotte Plank – Rage

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Rage is the first new music to come from Plank this year, and follows her 2023 breakthrough singles Top 40 single Rave Out and Dancing Is Healing, her UK Top 5 hit single with Rudimental which is nominated for Song Of The Year at this year’s BRIT Awards.

Of the inspiration behind the single, Charlotte Plank says: “When writing Rage, I was heavily inspired by sounds from Pendulum and The Prodigy. I wanted the hypnotic, almost nursery rhyme-like vocal melody to captivate and hit the itch inside your brain. In that moment when you’re coming up in a rave and everything’s melting away around you, a certain song or sound almost steadies you, pulling you back in, injecting you with energy, riling you up to go for the rest of the night.”

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