Canal 13 gets reimagined by Estudio FE​

The Chilean advertisement agency Mullet, in collaboration with production company Estudio FE, has launched a campaign that redefines the brand architecture of Canal 13 (Chilean free-to-air television channel). 

This campaign unifies the various content portals of the media group under a single concept. The campaign will be broadcasted on television, advertising boards, radio and social networks. 

The audio-visual core of the campaign includes the most outstanding presenters of the channel and was directed by Celine Reymond and Javier Rivas, of the production company Estudio FE. These directors conceived the piece as an intriguing trailer, enhanced by the magic of Kaleido's post-production.