Claritin – The Outsideologist Project

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The draw of Nintendo and Nickelodeon may be strong, but allergy brand Claritin and Energy BBDO are looking to get kids out of their armchairs and into nature with a fresh and fun initiative: The Outsideologist Project.

Led by a colourful and engaging spot, directed by ATKPLN's Daniel DelPurgatorio and with a cracking turn from Mophonics creative director Casey Gibson as the wooden vocalist, the project is designed to encourage youngsters to get excited about the 'boring' outdoors.

To kindle the same spark their parents felt when enjoying time outdoors, The Outsideologist Project will inspire families to #GetOutside by giving them access to engaging and educational tips and activities. Developed by The Outsideologist Project's Advisory Board, the expert-guided curriculum will be accessible on Instagram (@OutsideologistProject) and 

Each member of the Advisory Board will also host an interactive livestream on Instagram (@OutsideologistProject), with dates and times to be announced on the platform. 

  • Plants hosted by author and environmental scientist, Summer Rayne Oakes (@homesteadbrooklyn)
  • Weather hosted by Tevin Wooten (@tevinwooten), Emmy-Award winning weather reporter and Certified Broadcast Meteorologist for The Weather Channel
  • 'Space' hosted by Emily Calandrelli (@thespacegal), Emmy-nominated host and executive producer of Xploration Outer Space, and host and co-Executive Producer of Emily's Wonder Lab
  • Animals hosted by Jawnie Payne (@zookeeperjawnie), a Nashville-based zookeeper
  • Nature Photography hosted by wildlife photographer Joel Sartore (@joelsartore)

Each livestream will be available for on-demand viewing on both Instagram and Facebook following its initial airing.