Cadbury goes sunny side up
Marking the Creme Egg’s 50th birthday, the confectionary brand launches a bright and cheery Golden Goobilee celebration.
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This is eggsactly what we need in the midst of dark times. An eye-popping, colour-packed glittery feast, created by ELVIS and directed by Zac Ella at Craft Films, this spot heralds the Golden Goobilee of the nation’s favourite non-egg egg.
Continuing last year’s EATertainment theme, which dipped into that whole Creme Egg eating experience, the ad features different types of egg eaters, be they lickers, dippers, eggsperts or other slightly over-cooked puns.
It’s fun, daft and gloopy and the diverse casting lends an old egg a deliciously modern flavour.