Burger King breaks the mould
The fast food chain throws the advertising rulebook in the compost heap with its bold and provocative work promoting the Whopper's lack of artificial preservatives.
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Credits
powered by
- Agency INGO/Stockholm
- Production Company Colony
- Director Markus Ahlm
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Credits
powered by
- Agency INGO/Stockholm
- Production Company Colony
- Director Markus Ahlm
- Ad Agency Publicis/Madrid
- Ad Agency DAVID/Miami
- Art Director Max Hultberg
- Art Director Sergio Takahata
- Chief Creative Officer Francisco (Pancho) Cassis
- Chief Creative Officer Eduardo Marquez
- Chief Creative Officer Eduardo Marques
- Copywriter Magnus Ivansson
- Copywriter Pablo Murube
- Executive Creative Director Bjorn Stahl
- Executive Creative Director Jorg Riommi
- Executive Creative Director Pablo Dachefsky
- Group Creative Director Jean Zamprogno
- Group Creative Director Fernando Pellizzaro
- Producer Markus Ahlm
- Senior Art Director Camilo Jimenez
- Edit Company/Sound Design Colony
- Editor Online Erik Lindahl
- Sound Designer Quint Starkie
- Colorist Jean-Clement Soret
- DP Viktor Kumlin
- Producer Lena Von Der Berg
- Producer Jenny Steggo
- Art Director Ivan Montebello
Credits
powered by
- Agency INGO/Stockholm
- Production Company Colony
- Director Markus Ahlm
- Ad Agency Publicis/Madrid
- Ad Agency DAVID/Miami
- Art Director Max Hultberg
- Art Director Sergio Takahata
- Chief Creative Officer Francisco (Pancho) Cassis
- Chief Creative Officer Eduardo Marquez
- Chief Creative Officer Eduardo Marques
- Copywriter Magnus Ivansson
- Copywriter Pablo Murube
- Executive Creative Director Bjorn Stahl
- Executive Creative Director Jorg Riommi
- Executive Creative Director Pablo Dachefsky
- Group Creative Director Jean Zamprogno
- Group Creative Director Fernando Pellizzaro
- Producer Markus Ahlm
- Senior Art Director Camilo Jimenez
- Edit Company/Sound Design Colony
- Editor Online Erik Lindahl
- Sound Designer Quint Starkie
- Colorist Jean-Clement Soret
- DP Viktor Kumlin
- Producer Lena Von Der Berg
- Producer Jenny Steggo
- Art Director Ivan Montebello
If there's one rule about food advertising, it's that the snack in question has to look delicious.
Utilising the same photography techniques normally employed to make treats look even more scrumptious, Burger King’s agency partners: Publicis, INGO and David Miami have collaborated to instead deliver the message that, like most things in nature, every element of their trademark sandwich is prone to decay.
Boldly standing in contrast to what 'should' be shown, The Moldy Whopper instead draws a delicious (for want of a better word) comparison to stories and videos of rival fast-food burgers' distinct lack of rot, even after several years.
Smart, witty and certain to provoke a reaction, this is an idea that we think will stay fresh throughout awards season.
