British Airways' journey of a lifetime
In a beautifully shot spot helmed by SMUGGLER’s Miles Jay, the UK airline pays tribute to the power of travel in shaping lives.
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Credits
powered by
- Agency Uncommon/London
- Production Company SMUGGLER/London
- Director Miles Jay
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Credits
powered by
- Agency Uncommon/London
- Production Company SMUGGLER/London
- Director Miles Jay
- Editing Work Editorial/London
- Post Production Time Based Arts
- Sound/Music Supervision Soundtree Music
- Music Supervisor/Audio Producer Neil Athale
- Post Producer Jo Gutteridge
- Post Producer Frankie Elster
- Editor Ben Jordan
- Executive Producer Lucy Kelly
- Post Producer Josh Robinson
- Sound Designer/Audio Mixer Jack Patterson
- Sound Designer/Audio Mixer Henning Knoepfel
- Color Company 3/London
- Color Producer Ellora Soret
- Color Producer Kerri Aungle
- Colorist Gregory Fisher
- Colorist Yoomin Lee
- DP Robbie Ryan
- VFX Oliver Ramsey
- Producer Gustav Geldenhuys
Credits
powered by
- Agency Uncommon/London
- Production Company SMUGGLER/London
- Director Miles Jay
- Editing Work Editorial/London
- Post Production Time Based Arts
- Sound/Music Supervision Soundtree Music
- Music Supervisor/Audio Producer Neil Athale
- Post Producer Jo Gutteridge
- Post Producer Frankie Elster
- Editor Ben Jordan
- Executive Producer Lucy Kelly
- Post Producer Josh Robinson
- Sound Designer/Audio Mixer Jack Patterson
- Sound Designer/Audio Mixer Henning Knoepfel
- Color Company 3/London
- Color Producer Ellora Soret
- Color Producer Kerri Aungle
- Colorist Gregory Fisher
- Colorist Yoomin Lee
- DP Robbie Ryan
- VFX Oliver Ramsey
- Producer Gustav Geldenhuys
Building on its A British Original brand platform, created by Uncommon, UK airline British Airways has unveiled this touching new film directed by Emmy Award winner and Grammy nominated Miles Jay through SMUGGLER.
At the heart of the initiative is the concept that journeys can shape customers’ lives. Through nostalgic and tender scenes, the film centres around a baby dreaming of the experiences ahead of her, as she embarks on her first trip with British Airways.
Perfectly paired with an emotive, acoustic soundtrack, it shows poignant moments in her future, recognising that a path in life can be inspired by each and every journey taken.
