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BHF's mini monologue with a lot of heart
Siri Bunford's latest for the British Heart Foundation sees a schoolboy deliver a memorable piece to camera.
Credits
powered by
- Agency MullenLowe/London
- Production Company Knucklehead
- Director Siri Bunford
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Credits
powered by
- Agency MullenLowe/London
- Production Company Knucklehead
- Director Siri Bunford
- Post Production MPC London
- Sound Designer Phil Bolland
- Music theodore
- DP Jim Jolliffe
- Producer Matthew Brown
- Production Manager Cat Irving
- Chief Creative Officer Jose Miguel Sokoloff
- Executive Creative Director Mark Elwood
- Creative Misha Newby
- Chief Strategy Officer Jo Arden
- Producer Barney Ferguson
- Editor Xavier Perkins
- VFX Producer Louise Unwin
- 2D Lead Artist Dan Sanders
- 2D assist Lucie Brant
- Colorist Matthieu Toullet
Show full credits
Credits powered by
Credits
powered by
- Agency MullenLowe/London
- Production Company Knucklehead
- Director Siri Bunford
- Post Production MPC London
- Sound Designer Phil Bolland
- Music theodore
- DP Jim Jolliffe
- Producer Matthew Brown
- Production Manager Cat Irving
- Chief Creative Officer Jose Miguel Sokoloff
- Executive Creative Director Mark Elwood
- Creative Misha Newby
- Chief Strategy Officer Jo Arden
- Producer Barney Ferguson
- Editor Xavier Perkins
- VFX Producer Louise Unwin
- 2D Lead Artist Dan Sanders
- 2D assist Lucie Brant
- Colorist Matthieu Toullet
Some lovely copywriting and a bucketload of charm from the pint-sized protagonist of this British Heart Foundation spot elevate it to a memorable slice of first-person delivery.
Directed by Knucklehead's Siri Bunford through Mullenlowe, Boy sees exquisitely-named ten-year-old Mickey Pickles highlight the range of conditions researched by the BHF, all whist striding through his front garden and home.
Boy is MullenLowe’s second campaign for the BHF since the brand launched its new proposition, Beat Heartbreak Forever, last year.
