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British Heart Foundation – Boy

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Some lovely copywriting and a bucketload of charm from the pint-sized protagonist of this British Heart Foundation spot elevate it to a memorable slice of first-person delivery. 

Directed by Knucklehead's Siri Bunford through Mullenlowe, Boy sees exquisitely-named ten-year-old Mickey Pickles highlight the range of conditions researched by the BHF, all whist striding through his front garden and home.

Boy is MullenLowe’s second campaign for the BHF since the brand launched its new proposition, Beat Heartbreak Forever, last year. 

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