Audi’s raging bulls
The German auto giant delivers a new cattle-themed car chase spot that’s packed with cojones.
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Intercut with imagery of bulls preparing to charge and pawing the ground – a threat display that puts the creature in a physiological state of fight or flight – the ad, titled Bred for Track, sees the two cars meet for a race after barrelling across epic deserts and cityscapes.
With polished action cinematography from Paul Meyers, masterful editing from Marco Battiloro, post from The Mill and an exhilarating, pitch perfect soundscape from Source Sound Inc it’s a triumph of craft.