The Association des Victimes & Citoyens puts voice to avoidance
In a disorientating, powerful spot for the French foundation, a drunk man's friend has something to say...
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- Agency JOGA
- Production Company Solab
- Executive Producer Edouard Chassaing
- Executive Producer Nicolas Tiry
- DP Julien Meurice
- CEO/Co-Founder Olivier Lopez
- Chief Creative Officer/Co-Founder Antoine Defaye
- Chief Strategy Office/Co-Founder Clement Audard
With the Rugby World Cup kicking off in France, and the requisite tipsy folk spectating, The Association des Victimes & Citoyens has put out a timely reminder to bar-goers purring words, quite literally, into their mouths.
Devised by agency joga, The Words That Hurt sees two men leave a bar after a night on the sauce, with one ignoring the other's desperate attempts to get him to reconsider his drive... only for a final reveal as to the actual nature of the encounter.
With a brilliantly disorientating and free-flowing visual style, masterfully controlled by Solab director David Findlay, this striking message is a sobering thought for those celebrating over the upcoming days.