ASICS presents the perks of perspiration
Female studio WMN launches an uplifting campaign for the sports apparel brand, focusing on exercise's ability to improve women’s mental wellbeing.
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Credits
powered by
- Agency CPB/London
- Production Company Ginger Whippet Films
- Director Amy Becker-Burnett
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Credits
powered by
- Agency CPB/London
- Production Company Ginger Whippet Films
- Director Amy Becker-Burnett
- Editor Pete Hills
- Post Production Black Kite Studios
- Colorist Richard Fearon
- Audio The Hogan
- Producer Helen Cliffe
- DP Joe Douglas
- Producer Lucy Bradley
- Creative Josephine Westergaard Rasmussen
- Creative Marie Wittrup Jensen
- Graphic Designer Nicoletta Bonanno
- Graphic Designer June Frange
Credits
powered by
- Agency CPB/London
- Production Company Ginger Whippet Films
- Director Amy Becker-Burnett
- Editor Pete Hills
- Post Production Black Kite Studios
- Colorist Richard Fearon
- Audio The Hogan
- Producer Helen Cliffe
- DP Joe Douglas
- Producer Lucy Bradley
- Creative Josephine Westergaard Rasmussen
- Creative Marie Wittrup Jensen
- Graphic Designer Nicoletta Bonanno
- Graphic Designer June Frange
With stresses ranging from juggling a career with childcare to managing domestic responsibilities, it's a fact that women take on a disproportionate emotional load in everyday life.
In response to this, London agency CBP’s female-forward studio, WMN, has created this new women-focused campaign, for sportswear brand ASICS, directed by Amy Becker-Burnett through Ginger Whippet, which spotlights the benefits of exercise in helping women cope.
Contrasting huffs and puffs of frustration with calming, rhythmic exhalations, the campaign deploys breath as a metaphorical and literal device to highlight the positive influence that movement has on the body and mind.
