ASDA gets a new Buddy for Christmas
Footage from holiday classic Elf is spliced into a supermarket setting in Havas, Rattling Stick and Framestore's smart spot from Daniel Kleinman.
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Credits
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- Agency Havas/London
- Production Company Rattling Stick
- Director Daniel Kleinman
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Credits
powered by
- Agency Havas/London
- Production Company Rattling Stick
- Director Daniel Kleinman
- Editing The Assembly Rooms
- VFX/Post Production Framestore/London
- Color Company Company 3/London
- Sound 750mph
- Music Supervision Soho Music
- Chief Creative Officer Vicki Maguire
- Creative Director Dan Cole
- Creative Director Andy Garnett
- Associate Creative Director Rob Greaves
- Associate Creative Director Sam Daly
- Senior Art Director Richard Gorton-Lee
- Senior Designer Sam Kallen
- Creative Production Director Dean Trendler
- Head of Production Katie Keith
- Head of Film Louise Bonnar
- Production Lead Olivia Riddle
- Senior Producer Adam Henderson
- Senior Producer Barney Ferguson
- Assistant Producer Ella Myerscough McClymont
- Executive Producer Johnnie Frankel
- Producer Amy Appleton
- DP Ben Smithard
- Production Designer Joseph Bennett
- Editor Eve Ashwell
- Creative Director Kamen Markov
- VFX Supervisor Jules Janaud
- Colorist Steffan Perry
- Audio Mixer Sam Ashwell
- Music Supervisor Daniel Breheny
- Music Supervisor Neil Athale
- Talent Will Ferrell
Credits
powered by
- Agency Havas/London
- Production Company Rattling Stick
- Director Daniel Kleinman
- Editing The Assembly Rooms
- VFX/Post Production Framestore/London
- Color Company Company 3/London
- Sound 750mph
- Music Supervision Soho Music
- Chief Creative Officer Vicki Maguire
- Creative Director Dan Cole
- Creative Director Andy Garnett
- Associate Creative Director Rob Greaves
- Associate Creative Director Sam Daly
- Senior Art Director Richard Gorton-Lee
- Senior Designer Sam Kallen
- Creative Production Director Dean Trendler
- Head of Production Katie Keith
- Head of Film Louise Bonnar
- Production Lead Olivia Riddle
- Senior Producer Adam Henderson
- Senior Producer Barney Ferguson
- Assistant Producer Ella Myerscough McClymont
- Executive Producer Johnnie Frankel
- Producer Amy Appleton
- DP Ben Smithard
- Production Designer Joseph Bennett
- Editor Eve Ashwell
- Creative Director Kamen Markov
- VFX Supervisor Jules Janaud
- Colorist Steffan Perry
- Audio Mixer Sam Ashwell
- Music Supervisor Daniel Breheny
- Music Supervisor Neil Athale
- Talent Will Ferrell
Despite being released less than 20 years ago, comedy movie Elf has fully established itself in the pantheon of Christmas classics like Miracle On 34th Street, Holiday Inn and Gremlins.
Harnessing the film's ample quantity of quotable lines and moments and, quite literally, splicing them into a supermarket setting, ASDA's 2022 Xmas spot from Havas, Have your Elf a Merry Christmas, sees Buddy fill the aisles with his particular strain of festive cheer and mayhem.
Wrangling the moments is Rattling Stick's Danny Kleinman, who, along with some clever comping from the brainiacs at Framestore, manages to create a near-seamless integration that's sure to delight all fans of elf-antics.
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