Arts & Letters Creative Co. debut new spot in time for the NBA Playoffs
The spot For the Takers, magnifies the nonstop intensity, uncertainty and excitement of the final push to NBA glory.
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As the NBA heads into the pressure of the playoffs, ESPN and Arts & Letters Creative Co. have released their fourth trailer for the 2021-22 NBA season.
Directed by Loren Christiansan and produced by Psyop, the :60 spot, For the Takers, along with :30, :15, :10, and :05 cutdowns will air across ESPN networks and platforms.
“With For the Takers, we wanted to make the playoffs feel like an epic, unmissable battle,” said NJ Placentra, creative director at Arts & Letters Creative Co. “So we took still images of NBA players and treated them like heroic renaissance paintings. Then, working with Psyop, we brought those moments to life with subtle, cinemagraphic motion.”
Credits
powered by
- Agency Arts & Letters/Richmond
- Production Company Psyop
- Director Loren Christiansen
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Credits
powered by
- Agency Arts & Letters/Richmond
- Production Company Psyop
- Director Loren Christiansen
- Executive Creative Director Charles Hodges
- Creative Director Molly Jamison
- Creative Director NJ Placentra
- Creative Director Amy Wheeler
- Creative Director Zac Milner
- Director of Production Temma Shoaf
- Executive Producer Calleen Colburn
- Producer Sean Riojas
- Music Supervisor Cam DiNunzio
- Music Supervisor Casey Wheeler
- Executive Producer Whitney Green
- Senior Producer Libbie Crane
- Footage Sourcing XYZ (In-House at Arts & Letters/Richmond)
- Executive Producer Eve Strickman
- Animator/Compositor Sean Wehrli
- VFX/Finishing Company Company 3/New York
- Senior Colorist Nick Metcalf
- HP Julia Paskert
- Audio Post Overcoast Music & Sound
- Producer JL Hodges
- Audio Post Matt Whitworth
- Producer Ines Palmas
- Editor Loren Christiansen
- VO Nana Dadzie
Credits
powered by
- Agency Arts & Letters/Richmond
- Production Company Psyop
- Director Loren Christiansen
- Executive Creative Director Charles Hodges
- Creative Director Molly Jamison
- Creative Director NJ Placentra
- Creative Director Amy Wheeler
- Creative Director Zac Milner
- Director of Production Temma Shoaf
- Executive Producer Calleen Colburn
- Producer Sean Riojas
- Music Supervisor Cam DiNunzio
- Music Supervisor Casey Wheeler
- Executive Producer Whitney Green
- Senior Producer Libbie Crane
- Footage Sourcing XYZ (In-House at Arts & Letters/Richmond)
- Executive Producer Eve Strickman
- Animator/Compositor Sean Wehrli
- VFX/Finishing Company Company 3/New York
- Senior Colorist Nick Metcalf
- HP Julia Paskert
- Audio Post Overcoast Music & Sound
- Producer JL Hodges
- Audio Post Matt Whitworth
- Producer Ines Palmas
- Editor Loren Christiansen
- VO Nana Dadzie
For the Takers represents the culmination of our NBA on ESPN marketing story arc for the 2021-22 season. At its core, this creative is a call to action for players, coaches, teams, and most importantly fans, to join in the hunt for staking you claim to glory,” said Lucas Ferraro, Marketing Director, ESPN.
“Ultimately, the goal of this campaign is to break through the clutter and captivate fans through its incredibly dynamic and arresting visuals, juxtaposed with intense, classical music.”
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