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Andrex – Do You Really Like It (When They Learn To Wipe It)

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Created by DRUM/London and directed by Chloe Victoria Hughes through Radical Media, for Andrex's GoTime app, this ploptastic music video proves that old pop doesn't need to be flushed away, it can be recycled as much as the water in your cistern.  

After developing the lyrics, DRUM took the wee-ly fun remix to the original artists to record the new song, which backs a larger-than-life music video. Complete with oversized lav, bathtub and rubber duck in tow, the colourful visuals are packed with references to the original track’s early 00s roots.

Chosen to appeal to the parents who were out partying when the hit was released, the new track highlights both the stressful and successful moments that parents and children go through when learning to go to the toilet. 

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