Andreas Nilsson's love letter to numbers
In a sublimely surreal spot for Swedish telecoms brand Tre, a woman shows her love for her network in a dingy karaoke bar.
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Credits
powered by
- Agency B-Reel Agency/Stockholm
- Production Company Bacon
- Director Andreas Nilsson
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Credits
powered by
- Agency B-Reel Agency/Stockholm
- Production Company Bacon
- Director Andreas Nilsson
- Ad Agency Client Direct
- Post Production/VFX Bacon X
- Sound Design Ballad
- Creative Director/Art Director Mathias Anderson
- Executive Producer Mette Jermiin
- DP Lasse Frank
- Post Producer Louise Ryge
- Colorist Lasse Selvli
- Sound Designer Adrian Aurelius
- Creative Director Afshin Moeini
- Creative Director Christian Poppius
- Creative Director/Copywriter Erik Carlson / SWEDEN
- Executive Creative Director Zack McDonald
- Producer Markus Ahlm
Credits
powered by
- Agency B-Reel Agency/Stockholm
- Production Company Bacon
- Director Andreas Nilsson
- Ad Agency Client Direct
- Post Production/VFX Bacon X
- Sound Design Ballad
- Creative Director/Art Director Mathias Anderson
- Executive Producer Mette Jermiin
- DP Lasse Frank
- Post Producer Louise Ryge
- Colorist Lasse Selvli
- Sound Designer Adrian Aurelius
- Creative Director Afshin Moeini
- Creative Director Christian Poppius
- Creative Director/Copywriter Erik Carlson / SWEDEN
- Executive Creative Director Zack McDonald
- Producer Markus Ahlm
The setting: a gloomy bar in Sweden. The soundtrack: a dodgy rendition of Say You, Say Me. The couple: a woman and a giant puppet in the shape of the number three. The mood: love...
Harnessing the kooky comedy stylings of Andreas Nilsson, Say You, Say Tre is a dreamlike snapshot on an unusual date between human and telco, filled with adorable oddities and lovely touches.
Created by B-Reel, together with Tre’s in-house agency and production company Bacon, the ad's real hero (if we ignore the delightfully naff crooner) is the Tre 'guy', created by acclaimed puppet-maker, Andy Gent.
“In a world where most brands choose to blend in," comments Nilsson, "I find it so refreshing that Tre and B-Reel have chosen to entertain their audience rather than put them to sleep. They were fun to make and we hope fun to watch.”
