Amazon's boxy choir have a tune for Everybody
Continuing the brand's festive tradition of giving its boxes something to sing about, this year's commercial takes the classic Everybody Needs Somebody to Love and applies it to a smiling cast of performers.
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Credits
powered by
- Agency Lucky Generals/London
- Production Company SMUGGLER/London
- Director Henry-Alex Rubin
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Credits
powered by
- Agency Lucky Generals/London
- Production Company SMUGGLER/London
- Director Henry-Alex Rubin
- Editing The Quarry
- Post Production The Mill/London
- SFX Post 750mph
- Music Soundtree Music
Credits
powered by
- Agency Lucky Generals/London
- Production Company SMUGGLER/London
- Director Henry-Alex Rubin
- Editing The Quarry
- Post Production The Mill/London
- SFX Post 750mph
- Music Soundtree Music
Whichever creative looked at the 'A to Z' arrow on amazon's ubiquitous packaging boxes and thought 'that looks a bit like a singing mouth', take a bow.
Taking its cue from previous years' executions Give and Can You Feel It?, this festive season's barnstormer takes Blues Brothers classic Everybody Needs Somebody To Love and puts it in the cardboard carollers as they spread their gifting joy.
Conceived by Lucky Generals and brought to vibrant life by Smuggler's Henry-Alex Rubin, this toe-tapping, karaoke fave will have viewers throughout the country finding someone to "hold, kiss, miss, squeeze and please".
